MoldMaking Technology

SEP 2018

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8 MoldMaking Technology —— SEPTEMBER 2018 EAB MMT EAB member Ryan Pohl, founder of Praeco Skills LLC, has shared his exper- tise with MMT readers over the years by contributing editorials about workforce development, and his sound advice and effective strategies have rung true for many. Here, he offers more tips for recruiting and retaining a Millennial workforce. As author and consultant Simon Sinek says in his 2009 book, "Start with Why: How Great Leaders Inspire Everyone to Take Action," answering the question "Why?" is the number one strategy when it comes to inspiring tal- ent. In this case, I am referring specifically to the next generation of plastic mold manufacturers. This is the critical question that all mold manufacturing companies must answer if we hope to recruit and retain the right Millennials that we need to keep the industry strong. The challenge for the current leaders of mold manufacturing companies is recognizing that the "why" that motivated them to get into the industry has changed over the years. It is difficult to find a young person that is motivated by the same things, so the message that current leaders use to recruit young people must change. Where members of the older generation likely started out in this industry so that they could provide a good financial living for themselves and their families, buy a nice house, have a nice car and work with their hands, the younger generation is more focused on other benefits that the trade pro- vides. These benefits include being part of a team, giving back to the commu- nity and having the opportunity to be creative while solving complex problems. Countless studies have shown that newcomers to the trade are concerned more about the relationships that they will make and what differences they can make in the world. In recruiting efforts, it becomes essential to speak about: • the countless people whose lives are positively impacted by manufacturing, • the economic importance of having a strong manufacturing base—and how almost every industry is dependent on us creating physical products that have tangible value in the market place and • how millions of people are raised out of poverty through the economic engine of manufacturing. These are proven truths of this trade and fantastic reasons why a person should commit to establishing a career in the trade. The list could go on and on, but the key is that every company that is look- ing to hire and keep its young people should take the time to answer the question—and then sell it. Sell it to the local schools and to every employee in the shop. If companies create a culture that speaks to the "why," they will keep the youngest generation engaged, and we will have the talent that we need to keep the industry moving for years to come. Recruiting Millennials: It Starts with "Why?" Ryan Pohl Founder Praeco Skills LLC Grand Rapids, Michigan 616-951-2133 EDITORIAL ADVISORY BOARD (EAB) The EAB enhances the standing of the publication and strengthens its professional integrity through the active involvement of its members. The Board represents all aspects of the mold manufacturing industry with a balance of moldmakers, molders, original equipment manufacturers and academia, and various moldmaking segments and job functions. A member is selected based on his or her experience and knowledge of the moldmaking industry to serve a three-year term. Kylee Carbone Director of Talent Development Westminster Tool Plainfield, Connecticut 860-564-6966, ext. 244 Will J. Cipkar Technical Sales Crest Mold Crest Thermal Technology (CTT) Division Ontario, Canada 519-737-1546, ext. 117 Andrew Garstkiewicz Senior Advanced Manufacturing Engineer GE Appliances, a Haier company Louisville, Kentucky 502-387-1259 Ryan Katen President and General Manager Micro Mold Company Inc. Erie, Pennsylvania 814-838-3404, ext. 238 Tim Krieger President Krieger Craftsmen Inc. Grand Rapids, Michigan 616-735-9200 Gabe Meldrum Plant Manager International Mold Corp. Clinton Township, Michigan 586-783-6890 Gerardo Miranda (Jerry) Global Tooling Manager Oakley Foothill Rand, California 949-900-7785 Francine Petrucci President BA Die Mold Aurora, Illinois 630-978-4747 Ryan Pohl Founder Praeco Skills LLC Grand Rapids, Michigan 616-951-2133 Rich Stueber Engineering Manager NyproMold Instructor, Lake County Community College Clinton, Massachusetts 847-855-2252

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